CV — George Bogdan Popescu

Professional profile

B2B sales executive with 20+ years closing high-value contracts in Romania across cross-border logistics, courier, and insurance. I work accounts from SMB to enterprise, and I'm at home in long negotiations with several decision-makers in the room. What sets me apart: I built my own AI lead-qualification pipeline that feeds ~1,000 pre-qualified leads a day into the CRM, so I bring a prospecting engine with me into every new territory.

Professional experience

Area Sales Executive — MEEST International

Aug 2025 – Jun 2026 · 10 months

Closed a major cross-border partnership with SC GEBO TOOLS SRL (60.7M RON 2025 turnover, +8.17% YoY) in February 2026 — a deal that ran through four decision-makers before close.
Built the MEEST Lead Recovery & Enrichment Pipeline — a custom Python + AI system pulling from ANAF (3 endpoints), mfinante.gov.ro, ONRC, VIES, BPI, risco.ro, TERMENE, listafirme, Google Maps / Business Profile, BuiltWith, Hunter.io / Apollo.io, OpenCorporates, Clay, Similarweb, Semrush, DataForSeo; enriched 8,307 firms at 99% data coverage, feeding ~1,000 pre-qualified leads/day into the CRM and replacing a manual process that previously took 6 months.
Reactivated 28% of inactive legacy leads into revenue-generating corporate accounts via the pipeline; drove 45% QoQ growth in cross-border shipment volumes on EU and non-EU corridors.
Cut average sales cycle by 40% with AI lead-scoring + predictive research; held a 94% account retention rate through proactive account-health reviews.
Shifted the service mix toward premium express products, lifting regional portfolio gross margin by 14%; scaled the AI workflow, multiplying prospecting capacity without added headcount.

Field Sales Executive — Cargus S.R.L.

Feb 2021 – Aug 2025 · 4 years 6 months

Managed and expanded a regional portfolio of 100+ clients (SME + enterprise) in Salesforce CRM, exceeding annual targets by 15% on average and driving a 38% revenue increase through premium cross-sell (Time-Definite, Ship-from-Store).
Exceeded quarterly quota with a performance bonus in nearly every quarter; ranked #2 in the department and #1 in my team. Key accounts won via pilot-then-close: IT Genetics, Editura Univers, Bichis Global Group.
Held a 96% customer retention rate in an aggressive market through dedicated after-sales support; cut delivery-workflow setup time 30% for large e-commerce accounts.

Financial Sales Consultant — Kunden Broker S.A.

Apr 2015 – Feb 2021 · 5 years 11 months

Structured custom life / health / corporate protection portfolios for 120+ retail and SME clients; flagship win — a 50-employee corporate health contract (Signal Iduna) for Holotech Studios, won by re-segmenting risk tiers vs the incumbent.
Lifted meeting-to-close conversion 22% via structured Financial Needs Analysis; held a 96% annual policy renewal rate and grew average account value 16% by bridging retail policies into SME corporate plans.

Financial Consultant — NN Life Insurance (formerly ING)

Sep 2007 – Jan 2013 · 5 years 4 months

Consistently ranked in the agency's top tier, exceeding quarterly targets by 18%; managed a high-value portfolio of high-net-worth individuals, including public figures.
Generated 45% of new high-net-worth accounts organically via a structured referral framework; held a 97% policy persistence rate.

Operations Coordinator & Partner — Impact Advertising S.R.L.

Oct 2003 – Sep 2007 · 3 years 11 months

Co-managed budgeting and the annual budget, securing 14% YoY net-margin growth; directed end-to-end imports + customs, cutting procurement logistics cost 18% and improving cash flow 25%.

Earlier: IT Technician, Frontier Computers (2000–2001); Legal Assistant, Notary Public Office Adriana Mădălina Mititiuc (2001–2003).

Core strengths

B2B/B2C sales: full-cycle ownership, cold outreach, multi-party deal negotiation, account expansion, retention.
Cross-border logistics: EU + non-EU shipping, customs documentation, intra-community VAT, first/middle/last-mile.
Insurance & risk advisory: life / health / pension, corporate risk assessment, key-person protection, financial-needs analysis.
AI sales tooling: built my own lead-enrichment pipeline (Python + LLM orchestration with Claude Code and DeepSeek); prompt engineering for prospecting at scale.
CRM & pipeline management, Salesforce; Romanian regulatory-data fluency (ANAF, ONRC).

Education

Academia de Studii Economice (ASE), Bucharest — Accounting & Management Information Systems, coursework (2000–2002).
Politehnica University of Bucharest — Electrical Engineering (Electrotehnică), coursework (1999–2000).
High School of Postal and Telecommunications no. 13 (Gheorghe Airinei), Bucharest (1995–1999) — Telecommunications & Computer systems.
Driving licence: Category B.

Languages

Romanian (native) · English (advanced) · French (basic) · Italian (basic)